Writing A{ Marketing|n Advertising| Sales} Letter 

O{kay|K|.K} here we are. You{ ha|'}ve written your {PDF|e-book|eBook} and are {ready|prepared} to {form|create|make} a{ sales| marketing|n advertising} letter to help {get the word out|spread the word} and drum up some sales. Where's the {number 1|number one|best} place to start? With you, the {autho|write}r. 

Tell {folk|folks|people} what they{ want|'d like| would like} to hear 

Your c{lient|ustomer}s {may|might|could} be {despairing|hopeless|desperate}ly {looking for|seeking} answers to their {issue|Problem}s, but hey you are{ no|n'}t Dear Abby. They do{n'| no}t know you, and {even if|regardless of whether|even though} they do, they are{ no|n'}t sure about your problem {solv|fix}ing {abilities|capabilities}! They are{n'| no}t sure {whether or not|irrespective of if|regardless of if} you {actual|real|tru}ly know {precisely |exactly }what you are talking about. And if they have {acquired|bought|purchased} eBooks from {your competitors|your competition|the competition} before and were {dissatisfied|unsatisfied|disappointed ,} they {actual|definite|certain}ly are{n'| no}t going to think you have all {the|of the} answers when they first {occur|happen} {on|upon} your {internet|web|net} page. 

If you{ ha|'}ve done your {promot|market|sell}ing {correct|proper}ly ( more about that in a bit ) {future client|possible customer|potential customer}s can find your {site|web site|internet site} and your {info|information} products by doing a{ net|n internet| web} search. And when they get to your {site|website|internet site}, let{'s face i|'s be hones|'s face i}t they {will|are going to} be {skeptica|doubtfu}l. They{'| ha}ve had it in the back of their mind for days {maybe|perhaps} even weeks that there{ is|'s} a{ chance|n opportunity} th{is issue|at this problem|at this issue} they{ are|'re} having {will|is going to} be {very unlikely|impossible|not possible} to {unravel|solve|clear up}. They {are going to|will} be reading your sales copy with rather a jaded eye. 

You{ are|'re} expecting that, and have prepared a{n advertising| sales| promotional} letter {that will|that may|which will} {assure|reassure} these {folk|people|folks} and make them think that {perhaps|maybe}, just {perhaps|maybe}, your product {might|could|may} be what they {need|have} to cause that problem that{ ha|'}s been bugging them {almost|virtually|nearly} to death to exit their lives For Good! 
How are you {about|going|intending} to do this? 

You{ are going|'re going} to draw these {future customer|possible client|potential customer}s into your {sales|advertising|marketing} letter by {tell|enlighten|inform}ing them what they{ want| would like|'d like} to hear. As they move {much further|more and more|further and further} thr{u|ough} the letter, they{ will| are going to|'re going to} be drawn in {far|rather|even} more, {til|unti}l they feel {compell|forc}ed to {purchase|buy} your product. 
